To celebrate the launch of the first ever WIT Fitness London and Reebok Lifter collaboration, I illustrated and constructed this visual to promote the product.
Art Director and Stylist : Jack Morgan
Photographer : Rich Maciver
Using the equipment, structure and movements associated with CrossFit, the concept of the shoot was to utilise the surfaces and depth in the space, using lighting to highlight the architecture of both the athlete’s body in motion and their surroundings.
Thank you to Gymshark for providing the clothing for this shoot.
(Although Gymshark’s products are used throughout the shoot, they, nor CrossFit, sponsored/exclusively endorsed it’s production.)
Two mock-up graphic and illustration product poster for the Official Reebok CrossFit training shoe, the Nano 8 Flexweave.